Aiza Hussain, hailing from Lahore, Pakistan, is the dynamic entrepreneur behind The Saari Girl. With a deep-seated passion for Saari dressing, Aiza has transformed traditional attire into a thriving online business. Her endeavor goes beyond commerce; it's a movement to revive the love for Saaris among the young Pakistani female demographic, akin to the widespread adoration the attire received pre-1980s. Aiza's journey, illuminated in various interviews and profiles, reflects her resolve to navigate societal norms and modern-day challenges to bring the elegance of Saaris back into the contemporary fashion landscape. Through The Saari Girl, Aiza Hussain is not only contributing to the fashion industry but also cherishing and promoting cultural heritage in a modern, empowering manner.
Her approach merges tradition with modern-day entrepreneurship, demonstrating a keen understanding of her market and a heartfelt mission to normalize traditional attire in today's society.
As the Studio Operations Manager of The Saari Girl, she oversees a host of daily operations, including activities related to each of the business's departments. She designs, implements policies to promote the company's culture and vision and oversees studio operations to keep the business on track. She is responsible for doing all the operation tasks accurately and efficiently & organize all of these activities and operations to support business strategy and align with the customers' needs.
In collaboration with department leads, she continuously evaluates operational workflows, identifies areas for improvement, and implements strategic changes to enhance productivity and service delivery. She acts as a central point of communication between teams, streamlining processes and ensuring that internal and external stakeholders are supported effectively.
Her commitment to accuracy, efficiency, and strategic organization ensures that The Saari Girl remains responsive, customer-focused, and well-positioned for sustainable growth.
As The Saari Girl, she seamlessly blends the roles of Creative Content Creator, Stylist, Makeup Artist, and Product Photographer. With an innate passion for visual storytelling and a deep appreciation for the artistry of sarees, she brings a unique blend of creativity and expertise to every project. From conceptualizing engaging content ideas to meticulously styling sarees for photo shoots and enhancing the natural beauty of models through expert makeup application, she is dedicated to ensuring that every visual element aligns with the brand’s identity.
She crafts captivating reels that showcase the beauty and versatility of the collections, thriving in the creation of content that resonates with the audience on platforms like Instagram. Through her keen eye for detail and proficiency in photography techniques, she consistently delivers high-quality visuals that elevate the brand’s image. Collaborating seamlessly with cross-functional teams, she plays a pivotal role in shaping the visual identity of The Saari Girl and ensuring a cohesive brand experience across all channels.
Her name is Vaniya Asad, and she is currently pursuing a Master's degree. She has had the privilege of being part of The Saari Girl, an incredibly supportive environment that has fostered her growth both in her professional and personal life. Within The Saari Girl, her role encompasses a range of responsibilities. Being responsible for the blog releases, she strives to curate content that not only informs but also inspires their audience. Additionally, she crafts engaging newsletters, ensuring that members stay connected and informed about the latest developments and opportunities within the community. Vaniya's involvement also extends to the creative department, where she lends her talents and insights to enhance the overall aesthetic and impact of various projects.
Additionally, she is actively involved in modeling, acting as a visual representation to the essence of The Saari Girl. Moreover, her role extends to the management and assistance of their social media presence, where she serves as the cover face for The Saari Girl.
Maira manages all things social platforms, from the content that goes up, to catering all clients that reach out to us for our services.
A major part of her job is to make sure our team puts forth content that represents us and our values as a brand while keeping in touch with our community as we branch out into wider marketing streams across the globe, and be the voice behind what our audience knows as “The Saari Girl”, in terms of customer service, interviews & articles, messages we send out through our narratives and faces we collaborate with.
Other than that Maira dabbles in between creative management for the company, and works towards any and all opportunities that take the brand forward.
Aleena manages all things digital for our brand. She takes care of our Shopify website, making sure everything runs smoothly — from uploading new products to updating collections and keeping the site easy to navigate. She also creates the website visuals you see: banners, product displays, and other creatives that help bring our brand to life online. Aleena works closely with the team to make sure everything on the website looks clean, consistent, and aligned with our overall style.
Her role is a mix of technical work and creative thinking. Whether it's setting up a new collection page or designing a homepage layout, Aleena keeps the focus on both function and aesthetics. She also supports content planning for shoots and helps ensure that the final images fit perfectly into our website and campaigns.
In short, Aleena helps us stay organised and visually clear in the digital space — making sure our online presence is always up-to-date and easy to experience.
