MEET THE TEAM
Founder & CEO
Aiza Hussain, hailing from Lahore, Pakistan, is the dynamic entrepreneur behind The Saari Girl brand. With a deep-seated passion for Saari dressing, Aiza has transformed traditional attire into a thriving online business. Her endeavor goes beyond commerce; it's a movement to revive the love for Saaris among the young Pakistani female demographic, akin to the widespread adoration the attire received pre-1980s. Aiza's journey, illuminated in various interviews and profiles, reflects her resolve to navigate societal norms and modern-day challenges to bring the elegance of Saaris back into the contemporary fashion landscape. Through The Saari Girl, Aiza Hussain is not only contributing to the fashion industry but also cherishing and promoting cultural heritage in a modern, empowering manner.
Her approach merges tradition with modern-day entrepreneurship, demonstrating a keen understanding of her market and a heartfelt mission to normalize traditional attire in today's society.
Chief Operating Officer
Hailing from a background that appreciates the rich tapestry of cultural heritage, Fatima has effectively channeled her operational acumen towards ensuring a seamless fusion of tradition with contemporary fashion retail.
At The Saari Girl, her role encapsulates overseeing the daily operations, managing a passionate team, and ensuring that every customer experience is synonymous with the brand's ethos of quality and cultural reverence. Through her adept management skills, Fatima plays a pivotal part in translating the brand's vision into a tangible reality, thus contributing significantly to its growing success in the fashion retail space.
Fatima's journey underscores the essence of operational excellence in nurturing a brand that not only resonates with its target audience but also honors the cultural narratives that form its foundation.
Senior Social Media Manager
Maira manages all things social platforms, from the content that goes up, to catering all clients that reach out to us for our services.
A major part of her job is to make sure team puts forth content that represents them and their values as a brand while keeping in touch with their community, as they branch out into wider marketing streams across the globe, and be the voice behind what their audience knows as “The Saari Girl”, in terms of customer service, interviews & articles, messages we send out through our narratives and faces we collaborate with.
Other than that Maira dabbles in between creative management for the company, and work towards any and all opportunities that take the brand forward.
Studio Operations Manager
As the Studio Operations Manager/Photographer/Visual Designer of The Saari Girl, she oversees a host of daily operations, including activities related to each of the business's departments. She designs, implements policies to promote the company's culture and vision and oversees studio operations to keep the business on track. She is responsible for doing all the operation tasks accurately and efficiently & organize all of these activities and operations to support business strategy and align with the customers' needs.
As a fashion photographer her role is to capture & showcase their product & create desire among the audience. And moving forward to her visual designer role, she loves to create the inspirational storyboards for their campaigns & also design the moodboards to keep the style aesthetic & meet our client’s expectations.
Creative Content Manager
As the Creative Content Manager for 'The Saari Girl,' Tayyaba is responsible for creating, improving, and updating content to achieve the business goals. She crafts captivating visual content that transforms saris into works of elegance, resonating deeply with our audience. Her role requires methodically creating reels that are visually spectacular, captivating, and that highlight the essence of the sari in a whimsical, mysterious universe. It also involves styling.
Tayyaba increases the appeal of brand's products and strengthen the brand's online presence with a sharp eye for aesthetics and a love of storytelling. She is truly thrilled to be a part of the inspirational all-women team "The Saari Girl," where creativity has no limitations. It's a great privilege to give her talents and creativity to a team that uses her art to bring out the grace, resiliency, and strength of women.
Model / Content Creator
Her name is Vaniya Asad, and she is currently pursuing a Master's degree. She has had the privilege of being part of The Saari Girl, an incredibly supportive environment that has fostered her growth both in her professional and personal life. Within The Saari Girl, her role encompasses a range of responsibilities. Being responsible for the blog releases, she strives to curate content that not only informs but also inspires their audience.
Additionally, she is actively involved in modeling, acting as a visual representation to the essence of The Saari Girl. Moreover, her role extends to the management and assistance of their social media presence, where she serves as the cover face for The Saari Girl.