The Express Tribune interviewed Aiza Hussain for an insight into the world of The Saari Girl and what makes saree the slogan of style in today's age.

Both Talha Batla, a high-end Pakistani designer house, and The Saari Girl, a portal for affordable sarees, active...

The sari has been left off lists of national Pakistani dress forms, and Aiza Hussain wants to know why “Where has the sari gone?” she asked back in 2018, on the lookout for something “different” to wear. “It was for a Dean's Honour List dinner.

The Saari Girl: Trying to make saaris common in Pakistani women - BBC URDU

Aiza Hussain is a Pakistani entrepreneur who hails from Lahore. She is one of those business women who have been able to make their passion or love for Saaris dressing as their profession. Her aim is to revive the love for Saaris among the young Pakistani female which once used to be there before 1980s.

Libas Now got in touch with Aiza, a young entrepreneur, to talk about her online brand, The Saari Girl; how she goes about her business, the challenges she has had to face considering the Saari wasn’t (and maybe in some ways, still isn’t) acceptable in our society and what all kinds of Saari she has to offer.

It’s an honour to know that our voice has reached out to a number of people throughout the globe. We are grateful to everyone who has contributed to our current success!Thank you for the featuring us, @bbcurdu.Thank you to each one of you, for supporting us in normalizing saaris in Pakistan!

There’s a 23-year-old anthropology student on Instagram who is passionate about saaris and wants other Pakistani women to feel comfortable in nine yards of beautifully spun cloth.“They are an inherent part of our sub-continental heritage, and it’s time we owned up to it,” said Aiza of The Saari Girl. 

Pakistani sari enthusiasts have created thriving online marketplaces, reviving interest in a garment more often associated with India. Aiza Asim Hussain, interviewed by Zuha Siddiqui from Rest of World