Sarees are not as commonly worn in Pakistan as they are in India because they are not part of Pakistan's traditional or cultural attire. The traditional dress for women in Pakistan is the shalwar kameez, which consists of loose-fitting pants (shalwar) and a long tunic (kameez).
Pakistan has a different history and culture than India, which has influenced the styles of clothing that are popular in each country.
Additionally, Pakistan followed a different historical and cultural trajectory in terms of evolution in which Jinah's efforts to respect and let people of different cultures and religions breathe in a state that does not and should not endorse religious extremism were all in vain.
This endorsement saw its highest degree when Zia's regime forced one particular attires onto all the women of Pakistan despite their cultural and religious origin and Shalwar Kameez was given pereferance over Saree.
If we go back in history and we can see Fatima Jinnah and other ladies of influence and empowerment during the road to independence wore sarees as a symbol of culture and confidence.
Even though the origin of sarees dates back to the 16th century, the taboo associated with women’s clothing is yet to be eliminated. The Saari Girl came into being as a mere effort to eradicate all such myths circulating around how sarees are not suitable for everyday wear.
While sarees may not be as commonly worn in Pakistan, they are still appreciated as a beautiful and elegant garments, and they are often worn by women for special occasions such as weddings or formal events. However, the shalwar kameez remains the most common and popular style of dress for women in Pakistan.
The most impactful feature of this 6 yards of elegant fabric is how it enriches the history and culture of the subcontinent as similar to languages. Our aim is to enable women all around Pakistan to feel confident in themselves to wear and cove their bodies with whatever choice of fabric they prefer be it a saree or a kameez.