The sari has been left off lists of national Pakistani dress forms, and Aiza Hussain wants to know why
βWhere has the sari gone?β she asked back in 2018, on the lookout for something βdifferentβ to wear. βIt was for a Dean's Honour List dinner.
Aiza Hussain is a Pakistani entrepreneur who hails from Lahore. She is one of those business women who have been able to make their passion or love for Saaris dressing as their profession. Her aim is to revive the love for Saaris among the young Pakistani female which once used to be there before 1980s.
Libas NowΒ got in touch with Aiza, a young entrepreneur, to talk about her online brand, The Saari Girl; how she goes about her business, the challenges she has had to face considering the Saari wasnβt (and maybe in some ways, still isnβt) acceptable in our society and what all kinds of Saari she has to offer.
ItβsΒ anΒ honour to know that our voice has reached out to a number of people throughout the globe.Β We are grateful to everyone who has contributed to our current success!Thank you for the featuring us,Β @bbcurdu.Thank you to each one of you, for supporting us in normalizing saaris in Pakistan!
Thereβs a 23-year-old anthropology student on Instagram who is passionate about saaris and wants other Pakistani women to feel comfortable in nine yards of beautifully spun cloth.βThey are an inherent part of our sub-continental heritage, and itβs time we owned up to it,β said Aiza of The Saari Girl.Β
Saari Glossary
This saari glossary/guide is for everyone who struggles with understanding how to drape, which petticoat fabric to choose, and how to style your blouse. Much more to follow!
The history of Banarasi sarees can be traced back to the Mughal era when Persian and Islamic weaving and embroidery styles were introduced to the region.
Today, Banarasi sarees are known for their luxurious fabrics, intricate embroidery, and elegant designs.
They have been our best sellers like Noor Zafar Khan, a gorgeous diva is showing off ourΒ Rozana Cottonsilk in BlackΒ - a soft pure handloom cottonsilk fabric with a burgundy and gold pattern that runs along entire saree.Β
Libas NowΒ got in touch with Aiza, a young entrepreneur, to talk about her online brand, The Saari Girl; how she goes about her business, the challenges she has had to face considering the Saari wasnβt (and maybe in some ways, still isnβt) acceptable in our society and what all kinds of Saari she has to offer.